When my clients at Spirit Mountain Casino asked me to create the advertising graphics for their dice-themed “Rolling for Riches” promotion I decided to give top billing to the logo I would design for the event. I found a font style popularly associated with the 1970s (Benguiat Caslon) to evoke a feeling of gambling in a bygone era, then built the event name using that, while adding a few flourishes of my own such as the dollar sign built into the “S.” I also tried to make the pieces of table gaming — like dice, dollar bills and green boards — play an important role by having them interact with the logo through overlapping and even breaking past some of the borders on the billboard.

This job included in-house signage, digital advertising and digital screen art; For this entry I have included the 12×48 size billboard and the 22×28 poster I created for the event. All of the art was completed by myself using Adobe Photoshop.