My clients at Spirit Mountain Casino created a special offer for their top VIP players: A dinner show featuring the celebrity impressionist Rich Little as both host and performer. And to get them to come, they needed to send them an invitational mailer with an RSVP. That’s where I came in.

To complete this job, I highlighted the performer’s talent for mimicry by employing my own skills with the art of caricature: I created a “celebrity sketch” cartoon image of Little for the mailer’s front, then tweaked that image multiple times in the interior to change him into other characters that he would imitate during his act. I rendered the finished final image in Adobe Illustrator, produced the mailer’s copy myself, and was even able to add to the “VIP” feel we wanted for the piece by printing the finished mailer on a satin-textured black stock that also allowed us to use metallic inks that made the red stripe and the caricature images on the mailer stand out even brighter.