The Sausages and Steins promotion was a free gift offer put on by my clients at Spirit Mountain Casino. The offer was simple: Earn 1,000 points while playing on their slot machines, and you would qualify to receive a complimentary package of German sausages and a Stein mug to go with them. Free beer and brats, and just in time for Oktoberfest!

Since this event already drew from German culture and style, I decided to build the promotional signage to match. I found several different stock photos with images that I liked which pertained to the event like beer kegs and Bavarian architecture, as well as some pics of the mugs and sausages being given away. I then used Adobe Photoshop to clip away parts from the different photos and then combine them into one finished image through various tricks and special effects. In keeping with the German theme of the event, I used an old Blackletter font to put together a logo for the event, which received a highlighted place on one of the beer kegs. I adopted this art for digital ads, kiosk screens and signage throughout the casino; Included here is one of the 24×36 size posters I made.